White Label, Warm Light
A tabletop and lifestyle campaign for the Jim Beam white-label bourbon line — bottles, pours, and bar-top moments shot for national print and social.
Sample case-study copy — replace with the real project writeup. Headings below exist so the deep-link anchors are visible end to end.
Brief
Jim Beam needed a refreshed library of white-label bottle and pour imagery that held up across print, OOH, and a year of social. The mandate: warm, honest, and unmistakably bourbon — no cold studio sterility.
Approach
We built a single tabletop set and lit it for the bottle first, then layered in practical bar-top textures and a slow, controlled pour rig so every frame read as a moment, not a product shot. Color was graded toward amber and oak.
Delivery
A flexible set of hero stills plus crop-safe variants for vertical and square placements. Retouching kept label legibility intact at every aspect ratio.
