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Value Menu, Full Color

Fast, food-true tabletop for a national value-menu push — built for speed on set without sacrificing the hero appetite appeal.

McDonald's — Value Menu, Full Color

Sample case-study copy — replace with the real project writeup. Headings below exist so the deep-link anchors are visible end to end.

Brief

A national value-menu campaign with a long shot list and a short clock. Every item had to read as itself — hot, fresh, and on-brand red.

Approach

We pre-lit per food group and ran a tight food-styling rotation so heroes hit the set already plated. Color held to the brand red without crushing the food.

Delivery

A full menu library of crop-safe hero stills, delivered fast enough to keep the media calendar honest.

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